basic principles have endured intact since our founders conceived them.
We distinguish between core values and practices; the core values don't
change, but the practices might. John Young, former CEO of Hewlett-Packard
Core values are the beliefs and values that an organization holds dear. They are not
consciously created but are part of the fabric of the organization, probably as
a result of the views of the founders - they are discovered not invented.
Whatever the organization does in the future or however it changes, the
core values should remain the same. They evolve, often unnoticed over
the years, until they can be encapsulated with words and become a fundamental
part of the way people think.
What are they?
The core values can be thought of as the basic ideology of the
organization. This may be to do with the way it treats its employees, the value
it places on technical excellence or the way it behaves with regard to the
external world and the environment. They
are usually based on moral and ethical principles, often because of the beliefs
of the founders.
testing of cosmetics on animals
a pioneer, not following others
sacrificing quality to price
worth of the family
guide for the future: The
values underpin the vision, mission, policies, objectives and operation of the organization. They
should be few in number and all the participants, especially owners, managers
and workers should know what they are. If
the core values are explicitly expressed or written down they can help individuals
come to correct decisions, for example deciding whether to pay an intermediary
for facilitating a contract or defining the conditions of employment for staff.
values not slogans or mottos: Core
values must not be confused with slogans or mottos - ‘the no. 1 company for
customer care’. Slogans and mottos are usually thought up by marketing people
and often bear little relation to how the organization actually works - they are imposed, whereas core values emanate from the
depths of an organization’s soul! >>>