that will not apply new remedies must expect new evils; for time is the greatest
Although innovation is needed in products
and services, this element is primarily concerned with the way the organization
itself is capable of change, since without this ability, the introduction of new
products and services will be more difficult. Failure in this area is a frequent
cause of the organization meeting with disaster. Changes can be thought
of as occurring at five levels:
individual processes (activities) to bring
greater efficiency, productivity or
processes or different parts of the organization
work together more effectively and efficiently.
Changing a process to give dramatic improvements in
cost, performance or ease of use.
the composition of and improving the way
the external infrastructure
the nature of the organization by changing
raison d'etre, vision, mission or target market.
The process of change:
Innovation can occur
in three ways:
incremental change -
new products being added to a portfolio or the number of staff being gradually increased.
discontinuous change - a college suddenly dropping its classroom courses and
going over entirely to remote teaching via the Internet or two
organizations merging and suddenly combining their operations.
the sale of a product suddenly being banned or a service made
obsolete by a new invention. This type of change is often the subject of
‘scenario planning’, which tries to
anticipate the unexpected. >>>