means knowing what our bread and butter activities are and doing them better
than our competitors. Airline executive
are the essential and necessary activities which the organization performs and
are directly related to the products and services it produces. They add value to the product or service. It
is what the organization is there to do - a charity collecting money and
dispensing it to deserving causes; a hospital administering drugs or performing
operations; a construction company building houses or factories. The way it
performs these activities makes the organization different to similar
organizations and when done well, gives it a competitive advantage. No matter
how good the other categories of activity are (management, support, etc.) the
organization will not prosper unless the line-of-business activities are
organizations, particularly those in commerce and industry, operate complex but
well defined activities - which they call ‘processes’. Other organizations, particularly
in the service sector,
depend more on the knowledge, skill and creativity of the individual employee
and focus on the abilities of people. Business Process Reengineering (BPR) is concerned
with changing processes. It is usually applied to line-of-business processes, as
it is these that contribute most to the performance of the organization.
these activities differ widely from one organization to another, they should all
have the following set of common characteristics:
reliable and free from breakdowns or errors.
straightforward to understand and use by staff with the appropriate
efficient and effective in their operation without consuming undue
safety and security designed into them so that they present no risks or
threats to staff or the organization.
adaptable to changing conditions and requirements.