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Products

Consumption is the sole purpose and end of production; and the interest of the producer ought to be attended to only so far as it may be necessary for promoting that of the consumer. Adam Smith, Wealth of Nations


A product exists in its own right; it can be owned, stored, moved, resold or lost. There should be something unique about every product, even if it just concerns its availability, ease of use, packaging or support - otherwise, why will it be bought? Products may be made or bought for resale and may be central to the organization's operation as with a manufacturer or supermarket, or they may be incidental as with a gift shop in a stately home or cathedral.

The c
ustomer evaluation: Customers will evaluate products using the following criteria:

Functionality
Performance
Style
Availability
Price 

Functions, features, gimmicks.
Speed, capacity, reliability, endurance.
Beauty, elegance, simplicity, complexity.
Local, nationwide, 24-hour, etc. 
Value for money compared with competitors' products.


The manufacturer's evaluation:
The manufacturer will also assess the following:

Ease of manufacture
Scale of production
Cost

Ease or difficulty of  production.
Volume of production for economies of scale.
Is it low enough to earn a profitable return?


Quality
The word 'quality' is a much-abused term. A quality product is one which conforms to its specification, or more simply, its 'fitness for purpose' and should not be confused with 'high-class' or 'up-market'. A low cost nylon raincoat that can be folded and carried in a pocket can be a quality product just as much as an expensive textured fabric raincoat from Harrods.
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