is the sole purpose and end of production; and the interest of the producer
ought to be attended to only so far as it may be necessary for promoting that of
the consumer. Adam Smith, Wealth of Nations
exists in its own right; it can be owned, stored, moved, resold or lost. There should be
something unique about every product, even if it just concerns its availability,
ease of use, packaging or support - otherwise, why will it be bought? Products
may be made or bought for resale and may be central to the organization's
operation as with a manufacturer or supermarket, or they may be incidental as
with a gift shop in a stately home or cathedral.
will evaluate products using the following criteria:
capacity, reliability, endurance.
elegance, simplicity, complexity.
nationwide, 24-hour, etc.
Value for money compared
with competitors' products.
manufacturer's evaluation: The
manufacturer will also assess the following:
or difficulty of production.
of production for economies of scale.
it low enough to earn a profitable return?
The word 'quality' is a much-abused term. A quality product is one which conforms to its specification, or more simply,
its 'fitness for purpose' and should not be confused with 'high-class' or
'up-market'. A low cost nylon raincoat that can be folded and carried in a
pocket can be a quality product just as much as an expensive textured fabric
raincoat from Harrods.