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Using the model

Issues
Analysis
Evaluation
Strategy

Identity
Name
Constitution

Reputation
   
Impact


Purpose
Raison d'etre
Core values 
Vision
 
Mission
Key policies
Target market  
Structure
Physical deployment
Functional composition 
Roles and jobs
Workplaces
Reporting structure
External infrastructure

Participants
Owners
Managers
 
Workers
 
Channel 
Customers
Suppliers
Partners 
Neighbours  
Indirect participants

 
Enablers
Land and buildings
Technology  
Intellectual property  
Information  
Skills  
Core competencies

Relationships
Financial resources

Activities
Line-of-business
Support  
Management  
Compliance 
Incidental 


Deliverables
Products
Services  

Influences
Constraints and pressures
Risks and threats
 
Opportunities  
Competitors  

Culture
Management style
Rules and customs
Social behaviour
 
Attitude to work 
Benefits and perks  
Personal development 


Performance
Scale  
Efficiency 
Empathy 
Innovation 
Financial     
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